Facebook - The most popular and widely used social media platform is Facebook. Since its debut in 2004, it has developed into a crucial tool for B2C businesses, providing both cutting-edge advertising tools and natural opportunities.
TikTok - The platform's popularity increased in 2020 and is still growing. Marketers rank it as one of the best platforms for fostering communities, coming in second to YouTube.
YouTube - The second-most visited website in the entire world is YouTube. Additionally, marketers name it as the top community-building platform. Its users also have a tendency to spend more time on it because it primarily hosts long-form content, which makes it a perfect platform for sharing educational content.
Pinterest - 85% of Pinners claim that they use Pinterest to kick off new projects. A new brand or item was also found on the platform, according to 80% of weekly Pinners. As a result, it serves as both an excellent discovery tool and a means for brands to develop their narrative through visual stories.
LinkedIn - The professional cousin of Facebook is LinkedIn. Perhaps no other platform has a target audience as clearly defined as this one: working professionals looking to network and look for new opportunities. Because of this, it serves as the perfect platform for B2B businesses looking to locate influential decision-makers and establish a community for their particular sector.
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