Content planning and creation - This is the aspect of social media marketing that is most obvious. It takes skill to produce the right kinds of content for each platform in order to engage its audience.
Content scheduling and publishing - This task involves actually getting your content onto the right platforms at the right time.
Social media analytics - Utilizing analytics tools to monitor content performance, track progress toward social media objectives, and develop strategies for enhancing overall response.
Social Listening - Utilizing social media to keep a virtual ear to the ground and monitor industry and brand-related conversations. This is an effective tool for studying competitors, as well.
Community management - By interacting with followers to create a community online, one can then work to maintain that community's vitality by answering comments and establishing ongoing engagement opportunities.
Social media advertising - Utilizing tools that cost money on social networks to increase the visibility of your content. Working with influencers or outside content producers may be a part of this.
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