Increase your brand awareness - social media has shown to increase brand awareness by increasing engagement. The term "social engagement" refers to actions like comments, likes, shares, reposts, and saves.
Create community and brand loyalty - People become more familiar with your brand when you provide them with useful resources, knowledge, or even entertaining content on social media. They develop into devoted brand ambassadors who promote your company through their personal social media accounts and repeat purchases.
Test ideas in near real time - As a result of the feedback gathered through social media analytics tools, you can almost instantly see what marketing strategies are effective and ineffective. This enables you to quickly fine-tune your marketing plan and reveals insights into marketing that go beyond social media.
Learn from your competitors - Through social media, you can see what is and isn't working for your competitors, which can help you determine what should or shouldn't change about your company's strategy. Looking at the social media profiles of your rivals can help you ensure that your marketing is distinctive and specific to your brand.
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